This is no ordinary law firm but one driven equally by commercial savvy and social responsibility, as well as a drive to innovate on behalf of its clients. It was crucial for the PR approach to understand BWB’s unique mix of values and skills, and to work these into the messaging and positioning of the stories we developed. This law firm is also rich with unique individuals whose own achievements and personalities can be a fantastic benefit to successful public relations. Our PR team worked with the marketing and business development team at Bates Wells Braithwaite to create a flow of stories for news releases, issuing statements following court cases, placing opinion articles in the press and forging relationships with specialist media on behalf of Partners and Solicitors in different departments. We’ve reached audiences through key titles in the charity and civil society sector, as well as legal and national press. To support a strategic approach and a wider reach we’ve also provided strategic communications reviews, digital/website consultancy and have produced a range of films for the firm.